Reader-Friendly Outreach - Learn the 7 steps to writing clear, compelling prose.

Mary Woodsen and Carrie Koplinka-Loehr, New York State IPM Program, Communications Team

Learn the seven steps to writing clear, compellng prose that engages your reader and promotes your goals. Conclude by writing either a public service annoucement for the radio or a description of a workshop you're about to lead, since both are exercises in brevity and persuasiveness that are adaptable to nearly every outreach situation. Or--come with a project of your own, perhaps a news release or some flyer text you're revising, and let us help you whip it into shape.

Mary Woodsen is a Science Writer for the New York State IPM Program (NYS IPM) and earned her B.A. in The Art and Craft of Writing from Empire State College. Carrie is Coordinator for the NYS IPM Communications Team. She holds an M.S. in Science Education from Cornell University and a B.A. in English from Colgate University.

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